Your website is the center of the universe for your online branding as a real estate agent, team or brokerage. All roads should lead to your website, a website that should be building an online history over time that will be recognized by the search engines.
While you may own your domain name, most real estate websites are rentals. Agents generally change rental sites every two years which effects your online history. Secondly, most rental sites do not SEO well because they are a part of a very large network of “like” designs with duplicate content.
Then you have buyer landing sites provided by PPC companies and other marketing systems that you will lose if you ever choose to leave that marketing system. It’s not to say you can’t have a Boomtown, Cinc or Kunversion site as a number of our clients have, but you still need a mothership that you own outright with 100% walkability.